My journey into spatial computing, game development, and educati0n.

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I am Francesco Perchiazzi, an academic professional with specialised expertise in education and design and over 15 years of experience in the field.

My professional journey began in 2009 after earning a Master’s Degree in Visual Design at the Scuola Politecnica di Design in Milan. Influenced by figures like Bruno Munari and movements such as the MAC – Movimento Arte Concreta – the school’s approach complemented my humanistic studies in anthropology and cultural heritage, shaping my understanding of design as a bridge between culture and innovation.

As a Creative Director specialising in Extended Reality (XR) technologies, I oversee education in spatial computing, game design, and gamification at the University of Naples Federico II’s Apple Developer Academy. Since joining in 2016 through a competitive selection process for industry professionals, I have played a pivotal role in designing the curriculum for user experience and user interface design and teaching, mentoring, and supervising participants in the CBL training program. Over my eight years at the Apple Developer Academy, I have contributed to its global success, notably co-authoring the first original pedagogy curriculum for Game Development. This unique and holistic approach integrates gameplay testing, art direction, and narrative storytelling to craft engaging gaming experiences for aspiring developers; I also represent these innovative methods at events, talks, and publications.

In addition to my work at the Apple Developer Academy, I am an adjunct design professor in the Industrial Design program at the University of Naples Federico II. This role allows me to contribute to an academic path centred on community-oriented design and the built environment. I am also a consultant in Spatial Computing, advanced UX design, and specialized training for tech companies.

Enjoy

Francesco

Featured works of Francesco Perchiazzi.
Experiences with the asterisk (*) are under non-disclosure agreement.

Apple Developer Academy logo

Apple Developer Academy *

2016 →

First in Europe, in partnership with the University of Naples Federico II in Italy.

50+

Countries

An international environment with learners coming from more than 50 countries.

2500+

Devs

More than 2500 App creators trained at the Academy and now working around the globe.

1500+

Apps

More than 1500 apps developed. Learn App development with Swift by creating your own Apps.

200+

WWDC

More than 200 Academy learners won the highly competitive Swift Student Challenge.

Apple Developer Academy, Building View, copyright Apple Inc
Based in Naples, Italy, the Apple Developer Academy welcomes students from across the globe. Each year’s class brings together students from nearly 20 countries.
Apple Developer Academy, Labs, copyright Apple Inc.
Apple’s new investment will extend programming at the Apple Developer Academy through 2025, and create a new alumni program to help graduates pursue new opportunities and business ventures.
Apple Developer Academy, Labs, copyright Apple Inc.
In addition to teaching the basics of coding with Swift, the Apple Developer Academy also emphasizes collaboration and encourages students to make an impact in their communities.
Read more →

Empowering learners, unleashing their imagination in order to generate creative concepts and understand the fundamentals of Human Interaction Design. Training at the Academy is aimed at developing apps for the world’s most innovative and vibrant app ecosystem. The program provides students with practical skills and experience to help turn their app ideas into reality and bring them to market on the App Store.

Learn more about Apple Developer Academy in Italy →
The Speculative Spatial Design Canvas

Speculative Spatial Design Canvas

2024

Layout guide and design tool for spatial app and game development. The Speculative Spatial Design Canvas is a data-driven visual representation model aimed at creating guidelines for the successful development of apps and games for visionOS.

The Speculative Spatial Design Canvas
The Speculative Spatial Design Canvas is a pivotal tool for creating spatial computing experiences, meticulously crafted and informed by scientific insights from Neuroscience; it offers a comprehensive framework for developers to navigate the intricacies of spatial design with confidence and clarity.
The Speculative Spatial Design Canvas
Rooted in the principles of data-driven design, the Speculative Spatial Design Canvas is a guiding beacon for developers, empowering them to craft immersive and user-friendly experiences while mitigating potential challenges, such as cybersickness and fatigue.
The Speculative Spatial Design Canvas
By delineating spatial relationships and optimizing interaction dynamics, this canvas facilitates the creation of environments that prioritize user comfort and engagement.
The Speculative Spatial Design Canvas
Ensure coherence and seamlessness in your design through a systematic breakdown of elements and thoughtful allocation within distinct spatial areas, fostering intuitive interactions and compelling narratives. From defining elements to sketching layouts and envisioning 3D interactions, each step in the canvas’ process is meticulously designed to enhance the user experience and propel spatial computing into a new era of innovation.

The Speculative Spatial Design Canvas should be used during a feasibility assessment following a brainstorming session before porting an app or a game from iOS to visionOS, or even better, before starting the development on third-party tools like Unity. It is hosted on Create with Swift and brought to you by imaginary institute, a creative design and tech consultancy, bringing imagination and innovation to the visionaries and shapers of tomorrow.

Learn more about the Speculative Spatial Design Canvas →
Brid Air Purifier App

Brid Air purifier

2020

User Experience Design for Brid App for iOS, the perfect companion for BRID Air purifier, the first modular air purifier and the world's most efficient compact indoor air purifier designed by Atellani Studio.

img_work_brid_01 Brid Air Purifier App Brid Air Purifier App
Usability, User Satisfaction, and Performance Efficiency are the focal points in the User Experience Design for the Brid App, spanning iOS, iPadOS, and watchOS. The design ensures a seamless and intuitive journey for users across various Apple devices. Usability is emphasized by focusing on responsive touch gestures, a visually appealing interface, and a smooth navigation system. Users can effortlessly manage their indoor air quality, adjust settings, and receive real-time updates with ease. In crafting the user experience for these platforms, the focus lies on creating a seamless and intuitive journey for the users.
Brid Air Purifier App Brid Air Purifier App Brid Air Purifier App Brid Air Purifier App
User Satisfaction is at the heart of the design, aiming to provide a simplified yet powerful experience for users to monitor air quality, receive alerts, and make adjustments.

Clean air directly to your home. BRID's patented L.E.A.P. Technology (Led Enabled Advanced Photocatalysis) destroys different classes of indoor pollutants transforming them into harmless substances.

Learn more about Brid Air Purifier →
GE.S.A.C PRM Manager App

PRM Manager

2019

IntraNet Service Design for Gestione Servizi Aeroporti Campani company for Naples International Airport (NAP), a web application to improve passengers with reduced mobility (PRMs) experience.

GE.S.A.C PRM Manager App
Usability, User Satisfaction, and Performance Efficiency take center stage in the PRM Manager project, initiated in 2020; its primary goal is to craft a web application that enhances passengers’ experience with reduced mobility (PRMs).
The project aligns closely with the Charter of Fundamental Rights of the European Union, emphasizing that individuals with reduced mobility, whether in air travel or other facets of life, are entitled to the same rights as any other citizen, including freedom of movement, choice, and freedom from discrimination.
GE.S.A.C PRM Manager App GE.S.A.C PRM Manager App GE.S.A.C PRM Manager App GE.S.A.C PRM Manager App
For the PRM Manager web app, designed to facilitate the management of passengers with reduced mobility (PRMs), Service Design drives the overarching objective of elevating the overall experience for PRMs, airport workers, and all other stakeholders intertwined with the service. Service Design starts by profoundly understanding user needs and exploring the requirements, pain points, and expectations of both PRMs and workers. Active co-creation with workers through co-creation workshops is vital for optimizing their user experience. Information architecture ensures a clear structure, logically organizing data such as PRM information, flight schedules, and equipment statuses.

Strictly pursuant to the Charter of Fundamental Rights of the European Union, within the air travel as well as in all other aspects of life, people with reduced mobility have the same rights as any other citizen to the freedom of movement, freedom of choice and to non-discrimination.

Learn more about GE.S.A.C PRM Manager →
Harley-Davidson® Napoli website

Harley-Davidson® Napoli

2018

A customer experience who adheres to Harley-Davidson Standards by engaging visitors, fuelling their passion for H-D products and driving them to the store to power dealership’s success.

Harley-Davidson® Napoli website
The website is purposefully designed for senior users, precisely those aged 50 and older, acknowledging their unique usability requirements. The project underscores the critical significance of visibility, with a firm commitment to ensuring that the website’s interface elements are clear and easily distinguishable for senior users. It involves the meticulous implementation of specific visibility features such as utilizing larger fonts, the incorporation of clear headings, and the inclusion of well-contrasted color schemes. These design elements are explicitly tailored to meet the distinct needs of older users.
Harley-Davidson® Napoli website Harley-Davidson® Napoli website
Celebrate 30 years of activity of Harley-Davidson® Napoli Licensed Apparel in partnership with RK Stratman Inc.! Inspired by famous Mele Posters, an early 1900s advertising collection about fashion shops I Grandi Magazzini Italiani donated by the heirs of founders, Emiddio and Alfonso Mele, to the Museo di Capodimonte in Naples, Italy.

A Dealership website is customers’ first stop on the road to purchasing a Harley-Davidson® motorcycle. Harley-Davidson® Napoli website is easy to navigate and, seamlessly integrated with other marketing efforts, is a powerful business tool.

Learn more about Harley-Davidson® Napoli website →
MIUR NOP 0102136 Titan: e-Money & Multi-channel Services

Poste Italiane Group

2011

Intranets, mobile apps, voice interfaces, and more for National Operational Programme for Research and Competitiveness TITAN, e-Money & multi-channel services.

MIUR NOP 0102136 Titan: e-Money & Multi-channel Services
With five years of experience in iOS, Android, and Windows Phone application design, as well as Intranet interface design, the project’s objective is to create an innovative system for managing electronic money and Value Added Services across multiple channels. This comprehensive system oversees the complete lifecycle of electronic money instruments, including issuance, upgrades, loading of value-added services, acquiring, transaction authorization, reporting, monitoring, and implementing incentive programs, all while maintaining an integrated, multi-channel, and customer-centric approach.
MIUR NOP 0102136 Titan: e-Money & Multi-channel Services MIUR NOP 0102136 Titan: e-Money & Multi-channel Services MIUR NOP 0102136 Titan: e-Money & Multi-channel Services MIUR NOP 0102136 Titan: e-Money & Multi-channel Services
A key area of focus in this project is the development of acceptance systems for various touchpoints, including Point of Sale (POS), ATMs, and Cash Registers with integrated POS capabilities. The project places a strong emphasis on innovative user experiences, which involves crafting methods and techniques for multi-channel interactions and creating pioneering user interfaces that provide seamless access, composition, and usage of services across diverse devices. Special attention is given to methods and models that enhance interfaces with multi-mode feedback and enable the management of emotional and affective user experiences.
MIUR NOP 0102136 Titan: e-Money & Multi-channel Services MIUR NOP 0102136 Titan: e-Money & Multi-channel Services MIUR NOP 0102136 Titan: e-Money & Multi-channel Services MIUR NOP 0102136 Titan: e-Money & Multi-channel Services MIUR NOP 0102136 Titan: e-Money & Multi-channel Services
TITAN: e-Money & Multi-channel Services represents a significant advancement in managing electronic money and Value Added Services, benefitting from extensive experience in UI/UX design, Visual Design, and Branding. The initiative aligns with various fields, including Smart Cities and Social Innovation, with a specified budget and public contributions. The project is poised to drive industry transformation, foster economic growth, and enhance the use of advanced technologies and services.

Distributing an innovative model in the panorama of electronic payment and the distribution of digitised services. In particular, the TITAN project studies the development of an innovative management platform of electronic money based on the use of multifunction payment cards, capable of integrating on a single electronic card Electronic Food Vouchers, Loyalty systems, but also utility and mobility services.

Learn more about MIUR NOP 0102136 Titan: e-Money & Multi-channel Services →
Carrefour Italia

Carrefour

2009

Intership. Hands-on experience in packaging design, brand development, and print production for Carrefour Italia. Wax on, wax off.

Carrefour Italia

As an intern, I collaborated with the design team to develop packaging designs for various products and assisted in the development of brand identities for new and existing products. I prepared and managed print production files for various packaging projects and participated in brainstorming sessions to generate new packaging and branding ideas. Additionally, I assisted in creating mock-ups and prototypes for packaging design concepts and conducted research on current design trends and packaging innovations.

Learn more about Carrefour Italia →
Heineken Italia

Heineken Italia

2008

Student. Advertising project, Driveken - Life is not a play viral campaign via non-adhesive car stickers and Augmented Reality (OpenGL technologies) experienes in café, restaurant, bistro and pubs.

Heineken Italia

Driveken: don’t drink and drive is a social responsibility campaign educating Heineken customers to drink responsibly and drive responsibly. These web based ideas allow young people to have more fun protecting themselves and the others. Giacomo Brivio, Federico Bucchi, Francesco Perchiazzi, Alberto Spada, supervised by Paolo Iabichino. SPD - Scuola Politecnica di Milano in partnership with Heineken Italia.

Learn more about SPD →
Scuola Romana dei Fumetti

Scuola Romana dei Fumetti

2006

My passion for comics, cartoons, and illustration consumed my teenage life until the end of my University studies. I delved into character design, storytelling, and the art of visual communication.

Scuola Romana dei Fumetti

It was a transformative journey of creativity and self-discovery. I will always remember Scuola Romana dei Fumetti in Rome. It is a significant institution with a thirty-year history, offering professional guidance and training in the Roman artistic landscape. There, I learned about scripting, drawing, comics for children and teenagers, painting, illustration, and digital art. Endless hours were spent honing my skills, attending conventions, and collaborating with fellow enthusiasts.

Learn more about Scuola Romana dei Fumetti →
Profile Picture of Francesco Perchiazzi

Francesco Perchiazzi

Academic Professional in Education and Design

As a teenager in the 90s, I was captivated by the worlds of comics, film, and video games. However, the limited opportunities within the Italian creative industry led me to view advertising as a more practical path. The dream of becoming a comic book artist or a director seemed distant, overshadowed by economic challenges and the daunting demands of the craft. Undeterred, I pursued art, cultural heritage, cinema, and industrial design studies, seeking alternative avenues for creative expression. The 2008 global financial crisis marked a pivotal moment in my career trajectory. After graduating from university, I transitioned into graphic design, and two years later, I encountered web design and user interfaces at a pivotal event. I saw a clear connection between my background in storytelling and graphic novels and my growing passion for this field.

Committed to mastering user interface design, I invested time and resources into refining my skills. A notable training session in Atlanta introduced me to Bruce Tognazzini from the Nielsen Norman Group, where I recognised parallels between the Macintosh Human Interface Guidelines and the design principles I had absorbed from my grandfather’s naval draftsman work. In 2016, I embarked on a transformative chapter of my career. I was selected through an open competition for industry professionals to join the Apple Developer Academy at the University of Naples Federico II. I began teaching and mentoring students in Human Interface Design and CBL training there. My diverse background in humanities and design provided a unique foundation for shaping innovative experiences in Spatial Design and Game Development.

Today, as a Creative Director specialising in Extended Reality (XR), I look back on this journey with gratitude and a sense of purpose. With over 15 years of experience in Interaction Design, Gamification, and UX, I lead spatial computing projects and foster collaboration between research and industry teams. My work bridges design and technology, driving innovative and impactful initiatives for leading tech companies in education and entertainment.

Nosce te Ipsum

Events

Napoli Design Week
08.05.2024
Workshop
FutureCraft: Prototyping Tomorrow’s Technology
Desina Festival
20.04.2024
Workshop
Ridefinire il Visibile: visionOS e le nuove frontiere dello Spatial Computing
Giffoni Good Games
02.07.2023
Panel
Gaming in Apple Developer Academy

My objective is to broaden my impact by generating insightful essays, hosting workshops, and creating graphic art that delves into the complexities of spatial computing and its myriad applications. As I set my sights on my future aspirations, I am filled with anticipation for the possibilities of advancing education, professional training, and consulting in spatial computing.

Certifications

Adobe Certified Expert Photoshop®

Obtaining an industry-recognized certification for Adobe Photoshop in 2010 was a pivotal moment in kickstarting my career in the graphic design industry. The Adobe Certified Expert Photoshop® CS4 credential validated my proficiency using the software and demonstrated to potential employers that I had the necessary skills to be a competent graphic designer. This certification opened doors for me to secure various job opportunities and to work with clients who recognized my expertise in Adobe Photoshop. The Adobe Certification not only helped me to build my professional reputation, but it also provided me with a solid foundation to continue developing my skills in the ever-evolving field of graphic design. Credential ID #ADB242107.

Nielsen Norman Group UX Certification

Attending the UX Certification training with Nielsen Norman Group in Atlanta, Georgia, in September 2014 was a rewarding experience for many professionals seeking to deepen their knowledge in the user experience field. The training program, which covered various aspects of UX design, research, and testing, was led by industry experts and provided a hands-on approach to learning. After completing the program, participants obtained a UX Certification credential, including a unique ID number. This credential, such as UXC#1005424, is recognized as a mark of excellence in the field and demonstrates a commitment to upholding the highest standards in user experience design.

Author

Spatial Computing, Industrial Design.

Embracing Spatial Computing: Game Design in visionOS
Embrace game design for Spatial Computing through our meticulously crafted guidelines.
Read Embracing Spatial Computing: Game Design in visionOS
Embracing Imaginary Spatial User Experience in visionOS
Based on recent explorations and discoveries enjoy our spatial computing user experience guidelines.
Read Embracing Imaginary Spatial User Experience in visionOS article on Create with Swift
Embracing spatial computing: the Speculative Spatial Design Canvas
Speculative Spatial Design Canvas guides developers for solid immersive visionOS experiences and user-friendly apps.
Read Embracing spatial computing: the Speculative Spatial Design Canvas article on Create with Swift
Embracing Extended Reality (XR): diving deep into Spatial Design for visionOS
Understand the challenges of designing extended reality experiences.
Read Embracing Extended Reality (XR): diving deep into Spatial Design for visionOS article on Create with Swift
Embracing Extended Reality (XR): visionOS challenges
Discover challenges in XR’s design and UX, signaling a transformative shift, navigating responsive design complexities, and immersive interface innovations.
Read Embracing Extended Reality (XR): visionOS challenges article on Create with Swift
Fare cinema disegnato. Il cartoon animato spiegato a mio nipote.
(Italian edition), La Torre Editrice. 1st edition, 2012. ISBN-10: 8896133165, ISBN-13: 978-8896133163
Get it from Amazon
Visual communication: understanding Gestalt principles. Explaining Gestalt through Susuwatari.
Created with Emanuele Agosta.
Read it on Medium.com

Create Impactful Experiences Together

Reach out if you’re planning an event and need an expert speaker to inspire your audience. Let’s explore the future of Spatial Computing, elevate UX design, and dive into innovative educational projects together!

Feel free to contact me at

francesco@francescoperchiazzi.com

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